Wednesday, May 29, 2013

Starting a new business

I finally stopped talking, and took the plunge today, setting up an Etsy shop. I've been batting the idea around for a few years now, never getting to the point where I actually made the effort to put my words into action. It was always something I'd do "someday," or "when I have the time," or whatever. I had plenty of excuses for why NOW was never a good time. It'd come up in conversation, and I'd list out my ideas and plans, brainstorming as I went....but it never led to anything concrete.

I'm really good at making work but not much selling it. I've probably got over 50 paintings and collages sitting in my parents' basement right now (and another dozen or two stalled works-in-progress). I had a full time retail job for four and a half years that sucked away too much of my energy and focus. By the time I'd get home from work, I'd be too tired to do more than poke around in my studio for a bit. I only had time to work in bits and pieces. I was actually pretty productive, but just didn't have the mental energy to focus on setting up my art as a business.

And then last year, I totally fell off the art making wagon. I barely made anything of consequence in 2012. I wasn't feeling very motivated artistically, and it didn't help that my job was taxing my energy levels more and more. You only have so much to go around when you live with chronic health issues. Then, I started dating Colin, which was absolutely life changing...but I had a decision to make. I had to decide where I was going to focus my energy. Art? Or my relationship? I wasn't going to commit to both and then half-ass it. I knew I had to really commit to one and let the other slide (for a time). I chose Colin. Which turned out well:

photo by Steve Coleman
So, we got married in February, and I quit my job right before our wedding. I didn't have a plan for what I would do next, but I knew I couldn't keep working in retail. I didn't have another job lined up, but after talking with Colin at length about it, we decided that would be the best course of action. My knees, legs and feet were hurting all the time. On my days off, I always had to ration my energy and turn down doing anything that was too draining.
When I quit, I suddenly felt amazing. I felt so energetic and alive--it was quite a dramatic change!

After settling into married life, getting our new apartment in order and just adjusting to a new life, I started job hunting. I've been applying to jobs since February, landing a few interviews here and there, but no solid leads. The market is still competitive, especially for the entry level office positions I've been applying for.

In my free time, I've been getting back into making art more regularly again. But living in a one bedroom apartment, I have less art creating space and need to be more intentional about my projects. I've already finished one street art project in the last couple months. It was a simple, small series and didn't take long to make and distribute. I wanted to settle into my next big, long term project, but didn't want to clutter up my apartment with artwork collecting dust. And I was ready to transition away from the assemblages I'd been making since college. I had started feeling like I was just repeating myself; my work didn't feel like it was evolving or going in any new directions. Being without a job and a lot of free time on my hands, I'd been feeling a bit directionless over the last couple months.

And then my older brother sent me over 50 small boards (about 4inx6in) as a wedding present (art materials are always a great gift!). A small germ of an idea started growing, and I realized now would be the perfect time to finally create that Etsy shop. Here was a chance to challenge myself to work in a more simple and pared down style so that I could make paintings with a more affordable price point.




So I've spent the majority of the day setting up my shop and listing items. I feel really confident in what I've done so far. It's time for me to stop saying, "someday" and starting putting my ideas into action.

You can check out my Etsy shop to browse through more pictures of what I have for sale: http://www.etsy.com/shop/AbstractAmbience